Budweiser Marks 40 Years of FIFA World Cup Sponsorship with Global Collectible Pack and ‘Budstalgia’ Campaign
Budweiser is celebrating 40 years as the Official Beer Sponsor of the FIFA World Cup with the launch of a limited-edition collectible pack and a global nostalgia-themed marketing platform designed to highlight the brand’s long-standing connection with football fans worldwide.
Uber Expands AWS Infrastructure to Power Real-Time Trips and AI Innovation
Uber is expanding its infrastructure and artificial intelligence capabilities on Amazon Web Services (AWS) as it looks to improve real-time performance across its global ride-sharing and delivery platforms.
Why Haleon is Adopting SAP Business Suite to Accelerate AI-Driven Growth
Haleon is adopting SAP Business Suite to modernise its digital infrastructure, embed AI across operations and improve supply-chain responsiveness, supporting its transformation into a world-class consumer health company.
Danone Marks 200 Years of Evian with Sustainability, Investment, and Innovation Push
Danone is marking the bicentenary of its Evian natural mineral water brand with new investments, environmental commitments and product innovation aimed at strengthening resource protection and supporting the future of the water category.
Coupa and AWS Sign Five-Year Collaboration Agreement
Coupa has signed a five-year strategic collaboration agreement with Amazon Web Services to advance AI-driven spend transformation across procurement, finance, and supply chain operations.
Oracle and NetSuite Launch AI-Powered Platform to Streamline Restaurant Operations
Oracle and Oracle NetSuite have introduced Oracle NetSuite Restaurant Operations, a new AI-powered solution designed to help restaurants and hospitality businesses improve efficiency and profitability by centralising key back-office functions.
Why IFS is Breaking with Industry Convention Pricing to Boost AI Adoption
Industrial software provider IFS has introduced a new pricing model designed to accelerate enterprise-wide adoption of industrial artificial intelligence by shifting away from traditional user-based licensing to an asset-based approach.
Mars Report Warns Climate Pressures and Generational Shift Threaten Global Rice Farming
Mars has published a new paper examining the rising pressures facing rice farmers worldwide, highlighting climate risks, farmer concerns about the future of the sector, and the role industry collaboration could play in supporting climate-smart agriculture.
IBM and Arm : Developing the Next-Generation of Enterprise Computing Platforms
IBM and Arm have announced a strategic collaboration to develop dual-architecture enterprise systems designed to support AI and data-intensive workloads while maintaining the reliability and security required for mission-critical environments.
A Manufacturing Revolution : The Technology Transforming BMW’s New Munich Plant
BMW Group is preparing to launch series production of the new BMW i3 at its Munich plant in August 2026, marking a defining milestone in the rollout of the company’s Neue Klasse vehicle platform and the transformation of the facility into a fully electric vehicle production site.
