Ferrari has unveiled the Ferrari Luce, the luxury automaker’s first fully electric vehicle, marking a major milestone in the company’s long-term electrification strategy and a significant moment for sustainable performance mobility.
Presented in Rome, the Luce introduces an all-electric architecture designed and engineered entirely in-house at Maranello, combining high-performance EV technology with Ferrari’s focus on efficiency, advanced engineering and low-emissions innovation.
The Luce forms part of Ferrari’s “multi-energy strategy”, first outlined during its 2022 Capital Markets Day, which combines electric, hybrid and combustion technologies across the company’s future product portfolio.
Ferrari President John Elkann said the launch represents both a technological and strategic shift for the marque.
“With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future,” said Elkann.
“Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design. And, as always, our research and engineering excellence have been placed at the service of driving emotions, without compromise. Rome, the symbolic location of our first victory, becomes the starting point for a Ferrari that lights up the future and opens new horizons”.
CEO Benedetto Vigna added that the vehicle demonstrates Ferrari’s approach to electrification without abandoning existing powertrain technologies.
“We are convinced that a company demonstrates its leadership when it has the courage to dare and to take on the challenge of new technologies. Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification,” said Vigna.
“Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars. We have not limited ourselves to innovation in powertrains; with Luce, we have launched a whole new segment in our range. This model is the result of more than 60 of our new patents and lies at the heart of an ecosystem of collaborations with outstanding technology partners. We have created a car that combines unique driving emotions with extraordinary performance, driving pleasure, and comfort for the Ferraristi of today and tomorrow”.
Ferrari said the Luce integrates sustainability considerations across materials, manufacturing and vehicle engineering.
The vehicle uses recycled secondary-alloy aluminium across large sections of the structure, helping reduce CO₂e emissions during production by around 70% of the vehicle’s overall weight.
The EV platform also integrates energy-efficient systems including regenerative braking, intelligent thermal management and active aerodynamic technologies designed to improve efficiency and maximise driving range.
Powered by a 122 kWh battery and four electric motors, the Luce delivers a driving range exceeding 530 kilometres while maintaining Ferrari’s high-performance benchmarks.
Ferrari engineered and manufactured the Luce’s key electric components internally, including the electric motors, battery pack and power electronics, with the project generating more than 60 new patents.
The launch also expands Ferrari’s broader electric technology expertise across its motorsport and innovation programs, including technology transfer from the 499P endurance racing platform and the Hypersail research initiative.
The Luce was developed in collaboration with creative collective LoveFrom, led by Jony Ive and Marc Newson.
The project introduces a new design language focused on simplicity, aerodynamic efficiency and integrated digital-physical user interfaces, while retaining Ferrari’s core focus on driving engagement and performance.
Ferrari said the Luce creates “an entirely new Ferrari”, designed specifically around the opportunities created by all-electric architecture while supporting the company’s wider sustainability and innovation goals.
