Capgemini is working with Bentley Motors to advance the luxury automotive brand’s digital transformation, using data and artificial intelligence to support delivery of its Beyond100+ strategic vision.
Capgemini is an artificial intelligence (AI)-powered global business and technology transformation partner, delivering tangible business value.
Their diverse group of 420,000 team members in more than 50 countries deliver end-to-end services and solutions, with deep industry expertise and a strong partner ecosystem, leveraging capabilities across strategy, technology, design, engineering, and business operations.
Capgemini imagines the future of organisations and makes it real with AI, technology, and people.
The group reported 2025 global revenues of USD$22.5 billion.
As the digital transformation lead at Bentley Motors (Bentley), Capgemini will provide digital infrastructure and systems integration required to drive intelligent manufacturing systems.
It will integrate back-office processes within Bentley’s Dream Factory in Crewe, UK, which is an evolving hub for hyper-personalised, digital, and sustainable luxury car production.
Capgemini is putting a strong focus on Bentley’s core AI and data capabilities. Enabling clearer data ownership and accountability, reducing complexity, accelerating decision-making, and driving improved efficiency across the business.
These changes will help Bentley stay agile in a rapidly changing market, unlock continuous improvements in user experience and operational value, and support employees as they adopt new digital tools, processes, and ways of working.
Capgemini plans to provide the operational backbone and digital intelligence required to shape Bentley’s next era.
One way they will achieve this is via customer and commercial insights. This will enable Bentley to refine sales, marketing, and campaign activity through improved analytics and AI.
Second, through modern IT service operations. Going beyond traditional break-fix models to deliver reliable, efficient, and user-centric services that improve the overall employee experience.
Third, data foundations and digital footprints are key components, as delivering data intelligence and architecture requires faster decision-making and next-generation products.
Finally, cost optimisation and continuous improvement support long-term transformation from manufacturing systems modernisation to enterprise-wide digital optimisation.
“Bentley Motors represents the pinnacle of British quality and manufacturing prowess”, said Rob Pears, UK Head of Manufacturing, Automotive, and Life Sciences at Capgemini.
“The brand’s legacy and ambitious vision offer exciting opportunities to drive innovation through data and AI, enabled by Capgemini’s deep expertise in integrating and modernising complex enterprise and manufacturing systems at scale.”
Axel Dewitz, Member of the Board of Finance and IT at Bentley Motors, believes this collaboration marks an important step in Bentley’s digital journey, providing a strategic relationship that will support both companies’ longer-term visions.
“The integration is progressing smoothly and we’re looking to the future with a shared commitment to quality and agility.”
