Business Insights

Business insights from featured businesses, industry titans, sector disruptors, c-suite executives, founders, and experts across Europe and the Middle East.

Latest EME Business Insights

PwC: Why Most AI Value is Going to Just 20% of Companies

New PwC study finds leading businesses are using AI for growth rather than just productivity

Vodafone and WWF Turn Tech Waste into Conservation Wins

Vodafone and WWF celebrate the collection of one million unused phones, transforming everyday consumer action into £1 million for global conservation while accelerating the shift towards a circular, low-impact digital economy.

How Mastercard and New Loop Use Digital Payments to Scale Reusable Packaging

Circular payment infrastructure between Mastercard and New Loop removes friction from deposit return systems in Copenhagen

Philips Drives a Circular Economy Through Sustainable Design

Philips is advancing sustainable innovation across consumer health, leveraging its EcoDesign framework, bio-based materials, refurbishment, and circular solutions to reduce environmental impact whilst meeting growing demand for more responsible, longer-lasting products.

OPINION: From Source to Sea : Nicholas Mazzei, VP – Sustainability, Europe, DP World

Oceans are the lifeblood of global trade – 90% of the world’s trade moves across the seas – and protecting marine ecosystems is essential for both business and society. Ensuring that these waters remain healthy and resilient is fundamental to DP World’s sustainability ambitions.

How Back Market and Google Use ChromeOS Flex to Extend Laptop Lifecycles and Reduce E-Waste

USB pilot programme between Google and Back Market targets device longevity and circular economy goals

Explained: What is the Trusted Tech Alliance?

The global technology companies behind the Trusted Tech Alliance initiative to promote secure, transparent and trusted digital infrastructure

Arm and Meta Partner on New Class of CPUs to Support Data Centres and AI Deployments

Chip architecture company Arm Holdings has partnered with Meta to develop a new processor for AI data centres, marking the first time Arm has designed and delivered production silicon in its history.

How Openreach and Google Cloud Use AI to Cut Fleet Emissions and Build a Sustainable UK Fibre Network

The Google Cloud and Openreach partnership uses AI, data analytics and digital twins to optimise fleet operations, accelerate fibre rollout and reduce carbon emissions.

Envirovue : Turning Manufacturing Waste into Worth

We speak with Pete Gardner, Commercial Sales Manager at Envirovue, about reducing manufacturing waste through real-time visibility, smarter processes, and data-driven strategies that balance sustainability with operational performance.

Uber Expands AWS Infrastructure to Power Real-Time Trips and AI Innovation

Uber is expanding its infrastructure and artificial intelligence capabilities on Amazon Web Services (AWS) as it looks to improve real-time performance across its global ride-sharing and delivery platforms.

Why Haleon is Adopting SAP Business Suite to Accelerate AI-Driven Growth

Haleon is adopting SAP Business Suite to modernise its digital infrastructure, embed AI across operations and improve supply-chain responsiveness, supporting its transformation into a world-class consumer health company.