Sasha Rubel is Head of Public Policy for Generative AI, EMEA at AWS, previously leading UNESCO’s AI and digital innovation work for 12+ years. A founding member of the Global Partnership on AI, Organisation for Economic Co-operation and Development (OECD) AI Network of Experts, and Ireland’s AI Advisory Council, Rubel advises governments, companies, and non-profits on unlocking AI’s potential for people and the planet.