Revamped SIAL Middle East Exhibition Drives Food & Drink Innovation

Editorial Team
Editorial Team
Revamped SIAL Middle East Exhibition Drives Food & Drink Innovation

Global food innovation and future trends will headline the agenda for the new look SIAL Middle East Exhibition 2015, the region’s fastest-growing professional trade exhibition for the food, beverage and hospitality industries, which returns to Abu Dhabi National Exhibition Centre (ADNEC) from 7-9 December, 2015.

Held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan – Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority – SIAL Middle East will feature a number of new initiatives addressing food trends from around the world. 

The three-day industry showcase will open with the inaugural, invite-only SIAL World Summit and will be attended by an expected 700 delegates and 40 high profile speakers.

“The UN expects the world’s population to hit nine billion people by 2050, which, combined with the increased calorific intake of a growing, more affluent population, is predicted to dramatically hike food demand in the decades to come,” said Ali Yousef Al Saad, Chairman of the organizing committee for SIAL 2015 and Acting Director of Communications and Community service Division at Abu Dhabi Food Control Authority (ADFCA).

“As well as the ongoing problem of food security and scarcity, this year’s new look SIAL Middle East will also focus on innovation and global food trends in meeting increased demand and catering to a diverse world where cultural influences, economic forces and nutritional education and awareness will continue to impact food production and availability.

“ADFCA, with the full support of the leaders of the nation, is committed to further developing a sustainable food sector in the emirate with particular focus on supporting and participating in a range of international events with the aim of further enhancing innovation within the region.”

Senior decision makers from major food companies, representatives from F&B outlets and hotels, food retailers, government officials, distributers, importers and exporters are all expected to participate in the series of half day summits, including Hotel & Restaurant (8 December), Mass & Airline Catering (8 December) and the Food Retail & Import/Export Summit (9 December) in one of the many new additions to SIAL Middle East 2015.

Through the innovation focus of the new look event, a range of trends will be up for discussion and will include the global rise in meat consumption driven by rising populations, incomes and more urbanisation; concerns regarding the consumption of convenience foods, especially in countries such as the GCC states where busy lifestyles and increased demand for processed foodstuffs are impacting health; and, on the flip side, growing consumer demand for organic and/or locally produced foods that support the ‘clean eating’ movement and that have long term benefits for the next generation of consumer.

New additions to the exhibition will also include the SIAL Innovation World Champions. Creativity and originality in the global food arena will be put to the test as the popular show feature welcomes winners from SIAL events from around the world, the first time this has happened, to share their own unique perspective and experiences with fellow culinary professionals.

A new concept debuting at this year’s La Cuisine by SIAL, the international competition which hosts some 850 chefs and senior judges, is the opportunity for senior participating chefs to meet pre-identified exhibitors and press at a special session on day two of the show. There will also be a further opportunity for chefs to take part in the ‘Innovation in the Air’ category, where the winners have their dishes catered onboard airline fleets from across the world.

The Global Chefs Challenge Semi-Final will run alongside La Cuisine by SIAL and will include a total of three competitions; Global Chefs, Global Pastry Chefs and Hans Bueschkens Young Chefs Challenge.  

For coffee connoisseurs, the addition of the Regional Barista Championship to the exhibition, organised in association with the International Coffee & Tea Festival, will see 21 regional barista competitors compete for the title of best regional barista. A specially created Brew Bar will showcase the latest innovations from the coffee world and an opportunity to taste some of the coffees on show.   

SIAL Middle East is part of SIAL Group, the world’s largest network of professional B2B food exhibitions, which include SIAL Paris, SIAL China, SIAL Canada, SIAL Brazil, SIAL ASEAN Manila and SIAL InterFOOD Jakarta.

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