AmRest Holdings SE
People, Brand, ScaleWriter:Emily JarvisProject Manager:Ben WiggerWith 854 restaurants and counting, AmRest Holdings continues to maintain its status as the largest independent restaurant operator in Central and Eastern Europe. Backed by a solid franchise model and joint venture partnerships, the Company has built a portfolio of well-recognised power brands in the quick service and casual dining industries; comprising KFC, Pizza Hut, Burger King, La Tagliatella and Starbucks.In addition to its strong European presence, AmRest has also widened its reach to pastures new via its Blue Frog and Kabb brands acquired in China, along with a growing presence in American markets.This year, AmRest has been expanding its portfolio via merger and acquisition opportunities, ensuring continuous investment in its franchise of restaurant chains in order to grow its competitive edge.Merger and acquisitionsJanuary this year marked a significant milestone for the Company, starting with the opening of its 800th restaurant in Żarska Wieś near the town of Zgorzelec, Poland; situated on the border with Germany. “December 2014 was an extraordinary month for our Burger King team, who in only four weeks managed to open four new restaurants, bringing our total under operation to 40; 32 in Poland, seven in Czech Republic and one in Bulgaria,” highlighted AmRest in a news release.Moreover, earlier in 2014, Starbucks overtook Coffeeheaven as the best-recognised brand in Poland according to a survey by ARC Rynek i Opinia. The survey also pointed towards increasing brand loyalty among cafe-goers in the country, meaning AmRest’s further penetration of the market could not have come at a more crucial…
Amrest Holdings SE
Everything is possible The long standing significance of the "Everything is Possible" mantra for AmRest emulates the entrepreneurial spirit of the company's founders and the company's ambitious growth plans Writer Emily Jarvis Project Manager Glen Newton AmRest Holdings SE (AmRest, WSE: EAT) is the largest independent restaurant operator in Central and Eastern Europe with a growing international presence. Since 1993, the company have been building a portfolio of well recognised, power brands such as KFC, Pizza Hut, Burger King and Starbucks based on a solid franchise and joint venture partnerships. AmRest also owns the La Tagliatella brand in Spain which is being developed internationally as both company operated restaurants and franchised stores. Recently, AmRest acquired two unique brands operating in China: Blue Frog and Kabb. Today, AmRest operates over 750 category leading quick service and casual dining restaurants, with headquarters situated in the southern Polish city of Wrocław. Through their "Everything is Possible" culture, every day 20,000 AmRest employees in 12 countries across 7 brands deliver delicious food and exceptional service at affordable prices. "Most restaurant holding companies are regional, whereas we have spread our wings across Central and Eastern Europe in order to provide for the ever-growing quick service market as a multi-brand operator," explains Wojciech Mroczynski, Executive Director of AmRest. Wszystko Jest Mozliwe – Everything is Possible Running throughout AmRest's history is the idea that "Everything is Possible" or "WJM". In 1993, the CEO and founder of AmRest, Henry McGovern, along with his business partners acquired a prime property at the beautiful, main square…
