C&C Group
Sustainable Growth on an International ScaleWriter:Matthew StaffProject Manager:Ben WiggerC&C Group is responsible for producing some of the most renowned alcoholic beverages in Europe, and indeed the world, and is already laying out its plans for 2016 in order to continue quenching the thirsts of one of the industry’s most loyal customer bases.The manufacturer, marketer and distributor of branded cider, beer, wine and also soft drinks has diversified its range and business proposition extensively over the past few years, from its headquarters in Dublin, to comprise not only its core manufacturing arm - producing Bulmers and Magners cider brands - but to also comprise ownership and distribution segments to further spread its influence.This influence, and ongoing strive to amplify its product range, has subsequently led to a comprehensive international expansion; now exporting to the likes of North America as well as its core European markets.Add the unlimited array of export markets to the fold and the C&C offering takes on an even more global dimension; contributing largely to the positive past 12 months enjoyed by the Company, especially in regards to its cash generation success.“Our core businesses are strongly cash generative. We therefore focus on cash,” the Company confirms on its website. “We critically review the value for money of all brand and capital investment. Our current emphasis is on investment at the customer interface, to drive revenue.“Group management relentlessly drives to reduce costs; in production, distribution and commercial overheads.”This stable and sustainable foundation facilitated key progress in its core Irish and Scottish markets in 2015, which…
C&C Group Plc
Raise your glasses C&C Group have developed and created a very good business and production strategy, where they have developed a multi-beverage model that is true to their ethos of being a truly local producer Writer Matt Bone Project Manager Glen Newton C&C Group plc are a manufacturer, marketer and distributor of branded cider and beer, proudly based in Dublin, Ireland. The Group are behind the best selling and leading Irish cider brands Bulmers and the widely regarded premium international cider Magners. The company also makes and distributes Tennent's Lager, the iconic Scottish drink. Keeping Up With Demand In 2005, C&C were an Irish business selling cider to the local Irish market, but in 2006 the company launched the Magners brand to the rest of the UK, which became a major success. However, to keep up with demand from the UK market, the company decided to invest heavily in order to meet the projected sales of the cider. The Board of Directors appointed three new executives to run the business and by2009 the company were in a position to acquire the Irish, Northern Irish and Scottish business arms of Anheuser- Busch InBev, including the Tennent's brand; thus expanding their business into the Scottish market and paving the way to a brighter future. A Multi-Beverage Strategy The company's diverse and highly successful wholesaling approach has cemented the Group's position as a market leader. Instead of just selling beer and cider, C&C Group have also branched out into wine, spirits and soft drinks in order to expand their…
