Ferrero Group has signed an agreement to acquire Brazilian premium protein snack company Bold Snacks, marking its entry into the better-for-you segment in South America.
FERRERO ACQUIRES BOLD SNACKS
Ferrero Group (Ferrero) has announced it has signed an agreement to acquire Bold Snacks, a Brazilian premium protein snack company known for its portfolio of protein bars and sports nutrition products.
Founded in 2018, Bold Snacks has experienced strong growth driven by its digital-first strategy and expanding product portfolio, which includes protein bars and whey powders.
The acquisition represents Ferrero’s first move into the better-for-you segment in South America and supports the company’s broader strategy to expand its presence across high-growth product categories and key international markets.
“We’re thrilled to welcome Bold Snacks to Ferrero, marking our first foray into the better-for-you segment in South America,” said Daniel Martinez Carretero, Chief Financial Officer of Ferrero.
“Bold Snacks is a distinctive brand with strong momentum in Brazil, and this transaction further strengthens our presence in the category whilst supporting the continued development of our portfolio across key geographies.”
As part of the transaction, Ferrero will take over Bold Snacks’ office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil following completion of the deal.
“Becoming part of Ferrero is an amazing opportunity for our business and our people,” said Gabriel Ferreira, Founder and CEO of Bold Snacks.
“Being recognised by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before.”
EXPANDING THE BETTER-FOR-YOU PORTFOLIO
The acquisition adds Bold Snacks to Ferrero’s growing portfolio of better-for-you brands, which includes Eat Natural and FULFIL in Europe and Power Crunch in North America.
The move reflects Ferrero’s strategy to expand beyond traditional confectionery into adjacent product categories aligned with changing consumer preferences and health-conscious snacking trends.
In Brazil, Ferrero and its affiliated company Dori Alimentos, owned by Ferrara Candy Company, currently employ 4,500 people across five plants and three offices, highlighting the importance of the Brazilian market within Ferrero’s regional operations.
The proposed transaction is expected to close in the coming months, subject to customary closing conditions.
ABOUT FERRERO
Ferrero is a global manufacturer of sweet-packaged foods, known for brands including Nutella, Kinder, Ferrero Rocher, and Tic Tac®, alongside a range of regional brands.
Founded in 1946 in Alba, Italy, Ferrero is a family-owned company now in its third generation, employing approximately 50,000 people and operating in over 170 countries.
Ferrero combines its heritage in confectionery with an ongoing expansion into new product categories, including ice cream, biscuits, bakery, breakfast cereals, and better-for-you products, supported by a long-term strategy focused on sustainable and responsible growth.
This article was produced by the editorial team at EME Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across manufacturing, mining, construction, healthcare, supply chains, food production, and sustainability.
EME Outlook provides ongoing coverage of organisations and developments shaping industries across Europe and the Middle East.
