Campari Group goes live with SAP Cloud ERP Private, leveraging AI and data-driven solutions to streamline operations and enhance global efficiency.
A DIGITAL TRANSFORMATION MILESTONE
Campari Group has reached a key milestone in its digital transformation journey, successfully going live with SAP Cloud ERP Private solutions.
Headquartered in Milan, the company is a global leader in the spirits industry, with more than 50 premium brands marketed across more than 190 countries and supported by 24 production sites worldwide.
As its operations continue to expand, the need for a scalable, unified digital backbone has become increasingly important.
By embarking on the RISE with SAP journey – an end-to-end approach that facilitates digital transformation – Campari Group is adopting innovations in cloud enterprise resource planning (ERP) and embedded artificial intelligence (AI).
This enables the business to reshape processes in line with evolving requirements, improve planning, and enhance supply chain efficiency to ensure continuous product distribution worldwide.
A centralised process model sits at the heart of this transition, supporting improved productivity and a consistent reduction in total cost of ownership.
As such, the go-live represents both a technological and strategic step forward for the company’s global operations.
“We’ve embarked on the RISE with SAP journey to keep pace with innovations offered by SAP Cloud ERP Private and embedded AI capabilities. Today, we can reshape processes in line with business evolution, improve planning, and make our supply chain more efficient – ensuring continuous product distribution worldwide. Moving to a centralised process model enables us to improve productivity and reduce TCO consistently.”
José Silva, Group Head of IT at Campari Group
BUILDING AN INTELLIGENT ENTERPRISE
Campari Group’s transformation is underpinned by an end-to-end digital architecture built on a unified foundation.
Finance, supply chain, marketing, and human resources are integrated through a suite of SAP solutions, creating a connected backbone for planning, analytics, and application development.
This integration enhances visibility across the organisation, enabling decision-makers to access timely insights and respond swiftly to changing business demands.
Embedded AI is playing a key role in improving both operations and employee experience.
AI-assisted capabilities are streamlining order and payment posting, supporting better decision-making, and optimising operational costs.
At the same time, automated expense matching and AI-supported goal setting are helping to improve efficiency and engagement across the workforce.
In addition, SAP Business Data Cloud is being implemented to unify data from SAP and third-party systems, delivering contextual insights while maintaining core business logic.
To strengthen governance, Campari Group has also adopted SAP LeanIX solutions, mapping interdependencies between applications, processes, and business owners to enable more agile and informed decision-making.
“Campari is one of our best references in the food and beverage sector and is an excellent example of how SAP solutions can transform organizational and production processes. By combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.”
Carla Masperi, Managing Director, SAP Italy
SETTING A NEW STANDARD
The successful deployment of SAP Cloud ERP Private solutions positions Campari Group as a strong example of digital transformation in the food and beverage sector.
By combining cloud ERP with AI and data-driven planning, the company is enhancing efficiency and building a more connected, responsive business model.
With this foundation in place, Campari Group is well equipped to optimise its operations and adapt to evolving market demands.
Ultimately, the go-live highlights how integrated technologies can support more efficient processes and improved decision-making across a global organisation.
This article was produced by the editorial team at EME Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
Outlook Publishing delivers industry insights, company stories, and sector coverage across manufacturing, mining, construction, healthcare, supply chains, food production, and sustainability.
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