Ferrero Commits €60 Million to French Production Expansion

Ferrero has announced a €60 million investment in its French operations, including new production capacity for Nutella Cookies and upgrades to key manufacturing sites as the company continues to expand its industrial footprint in France.

Investment Supports Manufacturing Growth

Ferrero has unveiled a new €60 million investment programme in France, reinforcing its commitment to expanding production capacity, supporting product innovation and strengthening its manufacturing network in the country.

The announcement was made during the Choose France summit and includes investments at the company’s Villers-Écalles facility in Normandy and the Nieppe factory in Hauts-de-France, owned by Biscuits Delacre, a Ferrero affiliate.

The investment is linked to the launch of a new Nutella-branded product and forms part of a broader industrial development strategy in France.

Ferrero said it has invested nearly €210 million in France since 2021 to modernise industrial sites, expand logistics capabilities and support environmental transformation projects.

The latest €60 million commitment builds on that strategy and reflects the company’s continued focus on strengthening production capacity and supporting the growth of its brands.

According to Ferrero, France continues to play a strategic role in the group’s European operations, with investments designed to support both industrial development and regional economic activity.

Villers-Écalles Remains a Strategic Production Hub

Part of the investment programme has been directed towards the Villers-Écalles site, described by the company as the world’s largest Nutella production facility, accounting for 26% of global Nutella output.

Projects at the site include ongoing industrial modernisation and environmental transformation initiatives, representing an investment of €15 million.

Ferrero has also invested €15 million in the development of a new 3kg Nutella packaging line designed for professional users.

Nutella Cookies Drive Expansion in Nieppe

A significant element of the new investment programme is the launch of Nutella Cookies production at the Nieppe facility in Hauts-de-France.

Ferrero has announced an investment of approximately €30 million to install a production line dedicated to the product. The company stated that the line will be unique within the European market.

Logistics Infrastructure Continues to Expand

Alongside manufacturing investments, Ferrero highlighted the completion of two logistics warehouses in Cléon and Barentin, projects that were announced during the Choose France 2025 event.

The company said the investments form part of a broader approach focused on strengthening industrial and logistics infrastructure while supporting regional employment and economic development.

Long-Term Commitment to France

Ferrero has operated in France for more than 60 years and currently employs 1,400 people in the country. The company stated that its activities support a further 11,300 indirect and induced jobs.

The latest investments reinforce France’s importance within Ferrero’s European network and reflect the group’s long-term commitment to manufacturing and innovation in the market.

“France has held a central place in Ferrero’s industrial and logistics strategy in Europe for many years. The investments announced today reflect our commitment to pursuing sustainable and tangible development in the country, by strengthening our industrial capabilities, supporting the innovation of our brands – such as the launch of Nutella Cookies on the French market – and making a lasting contribution to the economic vitality of the regions in which we operate,” said Mauro de Felip, Managing Director of Ferrero France.