Coca-Cola HBC has reported strong progress against its Mission 2025 sustainability commitments, while launching a refreshed set of targets aimed at advancing its long-term environmental and social impact strategy.
- Mission 2025 Sustainability Progress Across Climate, Packaging and Water
- External Recognition for Sustainability Performance
- Mission Refresh Sets New Sustainability Commitments
- Net Zero, Water and Biodiversity Targets for 2030–2040
- Packaging, Circular Economy and Supply Chain Targets
- Social Impact and Community Investment Goals
Mission 2025 Sustainability Progress Across Climate, Packaging and Water
By the end of 2025, the company met or made significant progress on the majority of its 18 Mission 2025 targets, with nine delivered ahead of schedule and seven exceeding original commitments.
In climate, emissions remained aligned with its NetZeroby40 roadmap for the fifth consecutive year, while 54% of total energy now comes from renewable and clean sources, exceeding the 50% target. The company also achieved 100% renewable and clean electricity use across the EU and Switzerland.
Packaging progress included reaching 78% recovery of primary packaging for recycling or reuse, surpassing the 75% target, and increasing rPET content in bottles to 35%, with EU countries and Switzerland exceeding 65%.
In water stewardship, the company launched projects across all high-priority locations, achieving full coverage of its 19 identified water risk areas.
Community initiatives also exceeded targets, with 1.2 million young people trained through the #YouthEmpowered programme.
Zoran Bogdanovic, Chief Executive Officer, Coca-Cola HBC, said:
“Together with our teams and partners, we advanced our sustainability efforts at scale. Mission 2025 has helped clarify where our actions can have the greatest impact – and it has reinforced a simple truth: lasting change requires focus, persistence, and the humility to keep learning. Our progress is greatest when we innovate alongside our partners and build solutions for all. I’m grateful to our teams and our partners for their commitment to open up a more sustainable future.”
External Recognition for Sustainability Performance
Coca-Cola HBC’s sustainability performance has been recognised externally, including being ranked for the ninth time as the world’s most sustainable beverage company in the S&P Global Sustainability Yearbook.
The company is also listed among industry leaders across benchmarks including CDP’s A list for Climate and Water, ISS ESG, MSCI ESG, Morningstar Sustainalytics’ ESG and FTSE ESG.
Mission Refresh Sets New Sustainability Commitments
Building on its progress, the company has launched “Mission Refresh”, a set of flagship sustainability commitments and measurable targets designed to guide future actions.
Karyn Harrington, Chief Corporate Affairs & Sustainability Officer, Coca-Cola HBC, said:
“Mission Refresh reflects our continued commitment to creating value for our communities, partners and the environment while strengthening our resilience.
“Sustainability continues to be part of our growth story, and we’ll keep reporting with the transparency our stakeholders expect.”
Net Zero, Water and Biodiversity Targets for 2030–2040
Under Mission Refresh, Coca-Cola HBC has outlined several long-term commitments, including achieving net zero emissions across its value chain by 2040, with an interim target to reduce absolute emissions by 30% by 2030.
The company also aims to achieve a net positive impact on biodiversity by 2040 and eliminate deforestation in its supply chain.
Water commitments include replenishing every drop of water used in beverages by 2035, with a focus on high-risk locations.
Packaging, Circular Economy and Supply Chain Targets
The refreshed strategy includes targets to support circularity and reduce environmental impact, including reaching 80% collection of packaging by 2035, increasing rPET to 40%, and removing 12,000 metric tonnes of plastic packaging by 2030.
The company also aims to ensure 100% of key agricultural ingredients are sustainably sourced by 2030 and to screen more than 95% of significant suppliers based on sustainability and business relevance.
Social Impact and Community Investment Goals
Coca-Cola HBC’s targets also include training more than three million young people by 2035 through its #YouthEmpowered programme, achieving 45–50% women in management roles, and targeting zero on-site fatalities.
Additional biodiversity and operational targets include achieving full compliance with the EU Deforestation Regulation and reducing food waste and loss by 40% by 2030.
This article was produced by the editorial team at EME Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
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