Empowering people to do their best work, Logitech delivers forward-thinking technological tools that support well-being and foster collaboration in the office. James Campanini, Head of B2B, Europe, delves deeper into the company’s innovative product range.
HARNESSING TECHNOLOGY TO ENRICH EMPLOYEES
There has been a recent collective drive across the global business landscape to empower employees and foster genuine inclusivity in the workplace, which, in turn, has resulted in better productivity and greater well-being amongst staff.
As employee expectations for the working environment evolve, businesses increasingly need to ensure that team members feel equally seen, heard, and valued.
“Inclusivity shouldn’t be a bonus; it’s a business imperative. Teams are more diverse than ever, and today’s workforce expect their tools to reflect that,” opens James Campanini, Head of B2B, Europe at Logitech, a globally recognised technology leader.
With this in mind, readily available tools in the workplace must be adaptable to the needs of different roles, locations, and workstyles.
A key example of this is the rise of remote working in a post-COVID-19 pandemic world, where employees based remotely should have just as much presence and input as those working from the office.
“In the last few months in particular, we’ve seen a growing debate around whether employers should call their staff back into the office full time, and with that, a series of discussions have emerged around productivity when working from home.
“My take on this is it’s not about where you work; it’s about how you do it and the equipment you have to support you,” Campanini opines.
DESIGNED FOR PEOPLE
Logitech is internationally renowned for designing products that bring people together.
Founded in Switzerland over 40 years ago, the company has grown into a multi-brand innovator operating across numerous subsectors including video collaboration, productivity, gaming, streaming, and more.
Its core endeavour is to create a vast range of tools that empower people to communicate in ways that feel natural and seamless, regardless of their location.
As such, its products remove barriers to collaboration, from video conferencing solutions that ensure everyone is clearly visible and audible in a meeting to peripherals designed for ergonomic comfort and accessibility.
“The future of work will be shaped by solutions that prioritise equity and empathy, which is what we’re focused on at Logitech. We’re not just designing for function – we’re designing for people,” Campanini asserts.
In light of this, the company’s products are also purposefully designed to enhance user experience, ranging from ergonomic keyboards and precision mice to advanced video conferencing solutions.
“Fundamentally, we’re trying to make work more inclusive, productive, and enjoyable. As the world of work continues to evolve, we’re helping organisations adapt with scalable, intuitive solutions that meet the needs of their employees and help them do their best work,” he adds.
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INTUITIVE BY DESIGN
Logitech’s next-level abilities are most acutely demonstrated by the company’s software-enabled hardware solutions.
Indeed, Logitech’s peripheral products empower employees by taking a human-centric approach to innovation so its tools are intuitive by design, built to reduce friction in daily workflows, and adaptable to different workstyles and environments.
Whether seamlessly switching between multiple devices, creating smart backlighting that adjusts to the surrounding environment, or delivering artificial intelligence (AI)-driven camera framing and audio tuning, every feature is designed to keep users in their workflow and make collaboration feel easy.
“We’re also focused on inclusivity and ergonomics, designing for a wide range of needs to ensure comfort and accessibility. This means people can work faster and more accurately, but also in a way that’s sustainable and supportive,” Campanini expands.
The Logitech Rally Camera Streamline Kit, for example, is designed to meet the changing needs of modern work and learning environments.
“There’s increasing demand for a professional-quality video that’s easy to set up and use, especially in rooms that weren’t originally designed for collaboration,” he highlights.
For this product, the company adapted the Rally PTZ Camera to make it more accessible, offering plug-and-play simplicity without compromising performance. The kit also features a wireless preset button, which gives presenters and educators control over their setup so they can switch camera views or focus without technical support.
“We’ve noticed that it’s these small touches that can make a difference in how connected someone feels when presenting remotely.”
PRODUCTIVE WORK AND AIR FLOWS
Logitech is additionally focused on improving air quality in office workspaces, which has been shown to directly correlate to team members’ productivity levels.
“If employees are falling asleep at work, it’s not always because the meeting is boring. In bustling workplaces, staff move in and out of meetings in spaces that continuously use energy and recirculate air,” Campanini notes.
Indeed, recent studies from the Harvard T.H. Chan School of Public Health indicate a correlation between high levels of carbon dioxide and pollutants in the air and lower cognitive function, illness, and employee absenteeism.
“We are passionate about technology that enhances collaboration and building an environment that is comfortable and promotes well-being,” he attests.
With this in mind, the company’s latest product, the Logitech Spot, is a workplace occupancy and environmental sensor that detects how many people are in a room at one time to monitor conditions such as air quality and temperature.
This creates the right productivity climate to support and benefit both people and businesses alike.
Going forwards, Logitech strives to enable people to do their best work wherever they are by creating flexible, inclusive experiences that support productivity.
“Many traditional office spaces weren’t built for today’s hybrid reality. That’s why we are helping organisations evolve to make collaboration seamless for everyone, whether remote or in the room.
“Our goal is to make the office a destination, not a requirement. We do this by providing solutions that empower connections so we can support a future of work built around people rather than policies,” Campanini concludes.
