Electrolux Group is developing new laundry technologies designed to reduce water use, lower energy consumption and improve fabric care.
New laundry technologies focus on water and energy efficiency
The company says its latest appliances aim to make everyday laundering more resource-efficient without compromising cleaning performance. New features automatically adapt wash cycles based on load size, soil level and fabric type, enabling faster cycles and lower-temperature washing.
Recent launches include the Electrolux 700 Series front-load laundry pair in North America, recognised for its energy-saving performance and default cold-water setting.
Why energy efficiency is central to strategy
Writing after the release of the Electrolux Sustainability Report, CEO Yannick Fierling explained why resource efficiency is so important in the wider company strategy.
“Resource-efficient products continue to be central to our strategy.,” said Fierling. ”In 2025, our most energy and water efficient products accounted for 26% of total units sold and 36% of gross profit, demonstrating that sustainability and business performance go hand in hand.
By designing appliances that consume less energy, water, and materials, we help consumers reduce their environmental impact while delivering strong commercial results.”
This was echoed by SVP Product Strategy, Innovation, Sustainability Elena Breda.
“Water efficiency remains a key focus, particularly in areas facing higher water risk,” said Breda. “Since 2020, we have improved manufacturing water efficiency by 24% in potential risk areas and by 7% in other locations worldwide.
Our efforts were recognized through the achievement of CDP Water Security Leadership level (A-), highlighting both our performance and transparency on water-related issues.“
Washing machines exceeding top energy standards
In Europe, Electrolux says its most efficient washing machines perform up to 60% beyond the threshold required to achieve the highest A energy efficiency class.
Technologies including SmartSelect, UltraQuick, SensiCare+ and advanced humidity sensors help machines optimise water, temperature and cycle length based on laundry conditions.
The company’s most efficient tumble dryers also meet the requirements of the new EU energy label to reach A class.
Technologies designed to reduce water use
Several features in Electrolux’s Care product range are designed to help households reduce water, energy and time during laundry cycles.
SmartSelect can tailor wash cycles based on user preferences, while UltraQuick enables stain removal at lower temperatures. SensiCare+ detects load size and adjusts water and energy usage to avoid overwashing.
SteamRefresh can refresh garments using natural steam with significantly less water than a full wash cycle.
In Latin America, Power Jet technology is designed to reduce colour fading and garment wear while saving up to 50 litres of water per load.
Innovations supporting fabric care and drying efficiency
Electrolux says its laundry systems are also designed to protect fabrics and extend clothing life.
DelicateCare with Heat Pump technology adjusts temperature and drum motion to maintain garment shape and texture, while PerfectCare 900 washer-dryer models support specialised care for fabrics including wool, outdoor materials and silk.
On the drying side, SmartSave technology can reduce energy use or shorten drying times, while 3DSense technology detects moisture deep within fabrics to avoid over-drying.
Internal innovations driving efficiency gains
Electrolux says much of the efficiency improvement comes from internal technologies such as advanced humidity sensors, heat-pump systems, adaptive algorithms and improved detergent activation systems.
These systems enable effective cleaning at lower temperatures while reducing water and energy use.
The company has also introduced a Care Index tool that compares wash programmes based on their ability to extend clothing life and reduce resource consumption.
This article was produced by the editorial team at EME Outlook and published as part of the Outlook Publishing global network of B2B industry magazines.
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