Priedemann Facade Experts
Challenging the NormsThanks to its specialised knowledge and commitment to research and development, Priedemann Facade Experts ensures that it lives up to its name Writer: Dani Redd | Project Manager: Ryan Gray A twisting glass skyscraper rises from the shimmering heat haze. The minarets of a gleaming white mosque pierce the skies. Curved concrete walls protect against the desert heat. The Middle East is renowned for its contemporary architecture, which despite its futuristic appearance still incorporates elements of classic Islamic design – intricate geometric patterns, fortress-like walls and the architectural “iqtisad” or balance of its mosques. The façades are a fundamental aspect of these designs, for not only do they communicate style, they are integral in how much light, air and heat enters the building. “We love challenging façade designs, parametric shapes, curved or just complicated forms and our clients are great in doing such designs,” says Micha Pawelka, Managing Director of Priedemann Facade Experts. Priedemann is a façade consultancy firm that has been working in the Middle East for more than 14 years, led by Micha Pawelka and his partner Anees Backer. “Our clients in the Middle East are primarily architects and multidisciplinary consultants, however, we also work for main contractors during the construction phase,” the Managing Director explains. Despite a proliferation of design knowledge in the Middle Eastern markets, execution experience is in shorter supply. “We partner with façade fabricators to provide them with a comprehensive execution engineering,” Micha continues. “This means we provide structural design, shop drawings and entire production and installation documents, including cast-in channel layout and machine files…
Priedemann Facade Experts
Priedemann Facade Experts have adopted a unique approach to the building facade industry, specialising its services in the pursuit of vertical growthWriter: Phoebe CalverProject Manager: Tom CullumThere is a uniqueness to Priedemann Facade Experts that sets it apart from its competition, stemming from a long history of innovation and attention to detail that has built long-lasting client relationships.The Company has a focused approach to its full service work on facades, with operations specifically dedicated to its field of expertise.“We learnt early on that it is wrong to insist on your own service scope and descriptions,” explains Lars Anders, CEO at Priedemann Facade Experts. “What our clients need to be successful is a company that will listen to their needs and find the perfect solution to meet them; that is what we are able to offer.“We know that the requirements of a facade consultancy in the UK will differ tremendously from one in Nairobi for example, therefore we have founded local set-ups to ensure that we understand local needs and combine these with global expertise in order to customise our service as per the market requirements.”Central to the success of the Company since it was founded in 1993, is its focused core competence. Priedemann was created in order to meet with the construction demand in Berlin after the wall came down, placing itself right at the centre of the drastic changes being witnessed at that time.Anders continues: “There was a lot of space to fill in the new heart of Berlin and Mr Priedemann, the founder of…
