Oracle OpenWorld San Francisco is the most important annual business and technology conference for Oracle customers, prospective customers, and partners. It offers thousands of educational sessions, hundreds of demos and hands-on labs and exhibitions from more than 450 partners and customers from around the world showcasing applications, middleware, database, server and storage systems, industries, management, cloud, and infrastructure solutions-all engineered for innovation. In 2014, there were 60,000 attendees (and more than 7 million online) from 145 countries. This supplement gives an outline of the major Oracle news announced at the event. Cloud was the main focus – read on to get detailed insights into the stories from the show.

Writer: Emily Jarvis

Project Manager: Donovan Smith




Larry Ellison

Executive Chairman

& Chief Technology


(Courtesy of

Hartmann Studios)


Q: What new perspectives on Cloud Computing came out of OpenWorld?

Larry Ellison, Oracle’s co-founder and technology visionary, gave a capacity crowd plenty to get excited about at his opening keynote of Oracle OpenWorld 2014. 2014 marked “an inflection point” for Oracle, he told the standing-room only group of more than 11,000, “a turning point, really” in terms of the company’s delivery on its promise to innovate in every aspect of cloud computing.

Ellison, who recently stepped down as Oracle’s CEO to become Executive Chairman and Chief Technology Officer, began his session by alluding to Oracle’s decades-long commitment to allowing customers to update their applications to next-generation platforms without having to rewrite a single line of code. He closed by saying that ensuring the security of new and future cloud services will be “job one here at Oracle, and that’s the promise we make you for the next 30 years”.

In 2014, in particular, “we’ve been very, very busy”, Ellison said, pointing to three areas of cloud services where Oracle has expended considerable effort and investment.

In terms of cloud applications, or SaaS (Software as a Service), Oracle has “the largest portfolio of applications [in the cloud] of anybody”, Ellison said. He discussed the company’s work moving industrial-strength ERP (Enterprise Resource Planning) applications to the cloud, claiming the technology high ground there. “We are the first mover in this space, and we are continually adding products,” he said.

Oracle has been catching up to rival in sales cloud applications-despite its rival’s 15-year head start, he said. At the same time, Oracle’s human capital management suite, which incorporates “core HR”, or enterprise-level human resources capabilities, is an industry leader, Ellison said, in particular because “our HCM is tightly coupled with our social tools.” Throughout his speech Ellison drove home that point, that Oracle’s cloud offerings incorporate advanced capabilities, especially for social networking and mobile computing.

For example, when it comes to providing customers with a cloud-based application development environment-what’s known as platform as a service (PaaS)- Ellison was enthusiastic about his company’s progress in building up its platform. He pointed to multitenancy, high-speed analytics, and social and mobile capabilities that “endow apps with modernity”, which customers will make use of automatically when they employ the cloud service.

As expected, Oracle is making available its flagship Oracle Database 12c as a cloud service, which Ellison predicts will become the company’s most significant cloud offering. “Our ISVs have been waiting for this, our customers have been waiting for this,” he said.

The enterprise database as a cloud service means customers can migrate any of their Oracle applications and databases to its cloud “with the push of a button”, Ellison said. That, and  “Not only does it get moved but it gets modernised”, he said.

Ellison also talked about a third area of enterprise cloud services, infrastructure as a service (IaaS), which gives customers access to compute resources (including virtualisation) and data storage capacity over the Internet. Ellison said Oracle would make its IaaS as low-cost as any of its competitors. “Our job is to do [IaaS] with better security and better reliability at the same price,” Ellison said.

Ellison emphasised the extent of Oracle’s cloud infrastructure, which includes 30,000 computers and 400 petabytes of data supporting 62 million users a day. “Our cloud is bigger than people think, and it’s going to get a lot bigger,” Ellison predicted.


How is Cloud Computing changing the face of Oracle?

How is Oracle changing the face of Cloud?


Mark Hurd

Oracle CEO

(Courtesy of Hartmann Studios)

Mark Hurd, Oracle CEO, gave a comprehensive and wide-ranging briefing to journalists at Oracle OpenWorld, covering several important aspects of Oracle’s view of the Cloud.

On the cloud potentially cutting into Oracle’s enterprise software business:

“If we were concerned about that, we wouldn’t have the incredible speed of releases of new products in SaaS (software as a service) and PaaS (platform as a service) that we do,” Hurd said. “We’re focused on going where the customers are going and where we think IT is headed.” Oracle generates considerable revenue with its on-premise apps, Hurd pointed out, and will continue to do so. Nonetheless, technology transformation cannot be denied. “We think that the growth for us in the future is [in] driving the cloud,” Hurd said.

Q: Are large enterprises really moving to Software as a Service in the same way that smaller companies are?

When it comes to technology transformation, big companies are in something of a bind, Hurd noted. Many depend on aging, highly customised applications that are difficult to swap out. “This is a big transformation for these big companies,” he said. “The problem is, they don’t have bigger budgets and they’ve got to go to standard capabilities. And that’s why you see them transforming, in many cases, one app and one process at a time. But make no mistake, they will transform, and when they do they will bring the whole market with them.”

Q: Are businesses looking to Oracle to become their primary or even their only cloud service provider?

In many cases, SaaS cloud providers are narrowly focused vertical suppliers. “But companies not only work vertically, they have to work horizontally,” Hurd said. So instead of a plethora of niche cloud providers, savvy companies are realising they need to “pick a couple of really key partners,” he said. “And we’re the only one today that comes with the breadth and depth of capability that can provide that kind of support.”

Oracle’s role in the Internet of Things:

“You’re going to see more and more things hooked to the Internet that are data driven but that aren’t driven by humans,” Hurd said. “And now the economics are such that people can look for these granular connections of data points to make better decisions faster.” Oracle offers capability at every level of the Internet of Things- the embedded-device level, with Java, and at the analytics level, with its Oracle Exalytics In-Memory Machine, and everywhere in between. “We can help automate from the point of contact all the way through the control and analysis of that data, and [in] different decisions being made as a result of that data,” Hurd said.

Q: To what extent do customers need to move workloads back and forth between the cloud and on premises, as enabled by Oracle Cloud platform?

Building applications involves several stages, at least one of which- development and testing- lends itself to the cloud, while the actual production environment may or may not be in the cloud. “It’s very likely that you may still have that production capability on-premise, and for compelling reasons,” Hurd said, including regulatory issues and data privacy. “The ability now to build and move those applications across dev test and across production is going to be very cool.”


On Oracle’s expanding Infrastructure-as-a-Service (IaaS) offerings:

Oracle is providing low-cost compute resources and storage capacity as part of its “complete cloud” strategy. “Our view is to allow our customers to scale compute, to scale storage, within the context of our platform and our SaaS capability,” Hurd said. And because Oracle will make it easy to employ those resources, customers will take advantage. “I don’t think they’re going to want to build out an application, get Java, and get Oracle, and then go to Amazon for some compute and storage. Some may, and if they do, that’s great. But we want to make it easy for them- that’s why we’re
doing this.”


What are the latest European developments in Cloud Computing for Oracle?                                                           


Loïc le Guisquet

Executive Vice


EMEA Region

Oracle has opened two new data centres in Germany to meet customer requirements for cloud security and privacy. Loïc Le Guisquet, Oracle Executive Vice President for the EMEA region, announced this during his press conference at Oracle OpenWorld.

One of those data centres will be located in Frankfurt and the other in Munich. This is a response to the very strong demand in Germany for this type of service as well as to customer questions surrounding security and proximity.  Le Guisquet said: “I want to make sure we are able to respond to that level of demand.”

While many cloud technology vendors are tiptoeing around the question of data privacy in the wake of ex-CIA contractor Edward Snowden’s revelations, Oracle is willing to discuss the question openly in order to serve the best interests of its customers.

Oracle runs 19 data centres around the globe, including (now) six in the European Union. The investment in this expansion of Oracle’s data centre footprint is part of a growing investment in cloud.  Oracle continues expanding its focus on this area, and its ongoing investments 

are about getting cloud as close to the customer as possible.

The new German data centres are covering a very wide range of Oracle’s cloud solutions, including Oracle Enterprise Resource Planning Cloud, Oracle Human Capital Management Cloud, and Oracle Customer Experience Cloud.

Several factors play a role in data security and privacy, including who has access to the data and operational processes. “The location of the data is only one factor in that whole conversation,” commented Le Guisquet. “It’s an important one-one that people focus on, and one that is relevant. We opened data centres in Germany because we feel that’s going to help respond to customers in Germany.”

It may be precisely because of this close attention to customer needs that Oracle’s EMEA region was able to achieve an astounding nine percent growth with cloud growing more than 80 percent in the fiscal quarter ending September 2014, despite a challenging geopolitical climate throughout the region.


What was the key news at OpenWorld for Oracle’s Cloud Platform?


Thomas Kurian

Executive Vice President,

Product Development

(Courtesy of Hartmann Studios)


The key cloud platform announcements were covered by Thomas Kurian, Oracle’s Executive Vice President of product development, in his keynote speech.  He began by discussing three major trends in business and culture- big data, mobility, and the cloud. He then detailed and demoed new products and services from Oracle that enhance customers’ ability to make use of all three.

Kurian introduced a new set of tools called Oracle Big Data Discovery, which allows database managers and engineers to work more effectively with Hadoop, a data management platform for the structured and unstructured data generally referred to as big data. “It’s the visual face of Hadoop,” Kurian said.

Hadoop is a big data platform for many companies, but can be problematic because it requires expertise in a programming model called MapReduce. Oracle Big Data Discovery lets users profile, explore, and analyse Hadoop data, and do prediction and correlation. “With Oracle Big Data Discovery, you will be able to explore and find patterns and problems with your data,” Kurian said.

Oracle Big Data Discovery combined with Oracle Big Data SQL- a recently introduced toolset for working with data across relational and big data systems using Structured Query Language- represents a powerful combination of technologies for supporting a truly effective big
data strategy.

Kurian also introduced an important addition to Oracle’s cloud services, Oracle Mobile Cloud. The service enables the development and deployment of mobile applications on multiple operating systems and device platforms, Kurian explained.

Oracle Mobile Cloud is composed of three sophisticated parts: a mobile application framework, a single sign-on capability, and a security container, which protects corporate data running on mobile devices. “The value that we offer our customers is an end-to-end mobile development platform,” Kurian said.


Kurian referenced several other technology developments by Oracle:

·         New cloud services: Oracle Integration Cloud Service, which enables SaaS-to-SaaS and SaaS-to-on-premises integration, and Oracle Process Cloud Service, which provides cloud-based business process management (BPM) capabilities.

·         Oracle’s high-performance in-memory database and Oracle Business Intelligence Suite are now available on Oracle Exalytics.

·         A new interface for Oracle Business Intelligence Suite that enables
users to “mash up” personal data with corporate data for improved visual analysis.

Kurian closed the show by reiterating details of Oracle’s momentum in cloud computing: 

19 tier-4 data centres, 30,000 devices, 62 million people a day, 23 billion transactions a day, and close to 400 petabytes of data under management.

“More people want to use Oracle software without having to run Oracle software,” Kurian said in reference to Oracle’s expanding line of SaaS, PaaS, and IaaS cloud services.


What SaaS announcements came out of the show?


Ian Tickle

Vice President EMEA,

SaaS Solutions


In today’s modern, digital world, businesses and organisations rely on technology to help them run their back-office operations, as well as customer-facing functions such as sales and marketing. To help them remain truly competitive, Oracle offers a complete portfolio of Oracle Applications Cloud that provides modern business practices for virtually every function in the enterprise. Oracle Applications Cloud Release 9, which is our most recent,  is personalised, connected, and secure, designed to help our customers achieve their most critical business goals”, says Ian Tickle, Vice President EMEA, SaaS Solutions . Oracle Applications Cloud Release 9, includes significant additions and updates to its full portfolio of software-as-a-service (SaaS) offerings:

 ·         Oracle HCM Cloud – the latest version delivers a single and simplified HCM cloud experience for all employees and managers.

·         Oracle Analytics Cloud – a new offering, available now, combining business intelligence, big data analytics, and embedded SaaS analytics.

·         Oracle Sales Cloud Enhancements – Release 9, which is optimised for mobile devices, helps organisations increase sales and optimise efficiency though enhanced mobility, analytics, partner relationship management, and industry-specific solutions.

·         Oracle Data as a Service for Sales, a new component of the Oracle Data Cloud. Through a recently announced partnership with Dun & Bradstreet, the world’s leading source of commercial data and business insights, Oracle Cloud customers will have access to the world’s largest source of trusted B2B decision-maker data - with unmatched profile granularity- for prospecting, database validation and competitive insights.

·         Oracle also announced enhancements to Oracle ERP Cloud, Oracle CX Cloud and Oracle SCM Cloud offerings.

Business technology research and advisory services firm Ventana Research awarded Oracle with the 2014 Technology Innovation Award for Business Innovation in the category of Cloud Computing, recognising the company as a pioneer that drives change and increased value for organisations. The Ventana Technology Innovation Awards, presented annually, identify the technologies that have had or have the potential to have the most striking positive impact on business and honour their providers. More information on this prestigious award can be found at

Another key announcement at the show was the Oracle Analytics Cloud, which was referred to by Thomas Kurian in his keynote.  With rapid adoption of Software-as-a-Service (SaaS) applications, accumulation of data at unprecedented rates, and growing preference for cloud-based IT deployments, data gravity is moving to the cloud. With that shift, cloud-based analytics has become paramount. Until now, however, analytics technology in the cloud and analytics for cloud-based data have been delivered piecemeal, with significant gaps. Oracle closed those gaps by announcing Oracle Analytics Cloud, a comprehensive portfolio of analytics offerings built for the cloud; deployed in the cloud; and enabling data analysis for cloud, on-premises, traditional, and big data sources.

Oracle Analytics Cloud is a comprehensive offering that delivers business intelligence and analytics for traditional data and big data. Cloud-resident technologies enable the collection, storage, preparation, and analysis of all the data assets of an organisation. Prebuilt analytic applications provide embedded real-time reporting and deep cross-functional analysis for a range of SaaS applications. Finally, mobile access and analysis is provided out of the box, so customers can access and analyse insights anytime, anywhere, with no additional development required.

Oracle also eased the journey to Cloud, with an expanded Customer 2 Cloud program, which now includes Oracle Enterprise Resource Planning (Oracle ERP) and Oracle Enterprise Performance Management (Oracle EPM) customers. Oracle customers using ERP applications from Oracle E-Business Suite, Oracle’s PeopleSoft, Oracle’s JD Edwards EnterpriseOne, Oracle’s JD Edwards World ERP and Oracle Hyperion EPM can now join Oracle Human Capital Management (Oracle HCM) and Oracle CRM customers to take advantage of the innovative program’s flexible financial models, rapid startup services, and packaged cloud integrations to confidently embrace the cloud and use it to support business transformation initiatives.


Engineered Systems


John Abel

Senior Director,




Q: What’s the significance to Oracle of Engineered Systems?

Oracle has now sold its 10,000th engineered system. This is very significant because it means that you’ve crossed over from being an early adopter product to a mainstream product in people’s infrastructure. I think for most products, you can always find your early adopters. But it’s a much bigger thing to build something that a broad population will take advantage of. With 10,000 systems, we are moving from the technically astute early adopter to the broader population.

The primary customer appeal of Oracle’s Engineered Systems approach really starts with economics. In the very beginning of Oracle Engineered Systems, the first adopters were people looking to solve a very, very difficult technical problem. Nowadays, adopters include people solving an economic problem which is, you know, I want to run things more efficiently. And so, we now have both kinds of adopters - those who want to change the way they do their business and other ones who want to save money.

Let me just give you an example.  Atos in Austria increased batch processing power with 10x more input/output operations a second by replacing the IBM AIX platform with Oracle SuperCluster. At the same time they reduced their monthly spending on power, cooling, and space by 75 percent, replacing standalone servers with Oracle SuperCluster at a ratio of 4:1 to run customer databases, middleware, and applications.

Or in Turkey, Turkcell manages 100 terabytes of compressed data - that’s one petabyte of uncompressed raw data - on Oracle Exadata. This means it can analyse large volumes of customer data and call-data records easier and faster than with any other tool and rapidly detect and combat fraudulent phone use.

We have lots of examples like that where people are using the extraordinary efficiency and performance to change their businesses.

Engineered Systems are something that business and IT leaders can use to help them turn up the dial on innovation.  I think it’s an interesting change in the industry because, for decades now, companies purchased infrastructure from a collection of vendors, and then had to put it together themselves. What we’re providing is a way to buy something that’s already integrated and that comes from one vendor. And by the way, I can run your businesses process at least 10 to 15 or 20 times more effectively than you do today.

I have a lot of meetings with customers where they now think of different ways of doing things by virtue of being able to use Oracle Engineered Systems. And that’s what we’re excited about. That’s why we build these things.


Systems and Engineered Systems


Q: What Systems announcements came out of OpenWorld?

In his opening keynote, Larry Ellison talked about several new and upcoming products from Oracle, including an automated real-time data backup system called Zero Data Loss Recovery Appliance (Ellison joked that he’s particularly happy with that product name, having coined it himself and made it stick before his job change), an enterprise flash-storage network device called FS1 Flash Storage System, and the latest version of Oracle’s SPARC chip, the M7.

Oracle inherited the SPARC processor when it acquired Sun Microsystems in 2010, and Ellison pointed with pride to the specific innovations incorporated in the most recent iteration of the chip. Enhancements include what Oracle calls “software in silicon”, software functionality that is hardwired into the processor, such as database query acceleration and data decompression, both of which serve to speed up application processing significantly.

Another “software in silicon” innovation is known as memory protection, a security feature in the processor that prevents unknown malware from wreaking havoc. Ellison referred to it as “the most important piece of engineering we’ve done in security in a very, very long time”.

That feature is so important because security is a priority for customers as they move their applications and data to the cloud. “Security has been in our blood for a very, very long time,” Ellison said, referring to the company’s early history working with the CIA and the NSA. “It’s very important we have that heritage moving into the cloud.”


Complex Business Challenges Require Simple Tech Solutions


John Fowler

Executive Vice

President, Systems


The words “commodity system hardware” should describe something very simple. Being a commodity, system hardware should be easy to fit to a system design, source, assemble, configure, run, and manage. Based only on the words “commodity system hardware”, that’s what the experience should be.

As a commodity, commodity system hardware should deliver optimal or near-optimal performance to the business quickly and easily, and that performance should improve in a linear fashion for every additional gigabyte or gigahertz or other measure of improvement in that new hardware. After all, commodity hardware is sold based on clearly enumerated specifications, and an increase in hardware capability should map simply and easily to business application performance improvements.

But as businesses struggle to integrate commodity system hardware into their data centres now, the reality of “commodity” is not simple. The reality of sourcing, assembling, configuring, running, managing, and optimising a collection of best-of-breed or any less-than-best mix of different commodity system hardware is complexity.


Get real

In his “The Real-Time Enterprise” keynote at Oracle OpenWorld, Oracle Executive Vice President of Systems John Fowler opened with a reference to a quote from Oracle Executive Chairman and Chief Technology Officer Larry Ellison: “…the cardinal sin of the computing industry is the creation of complexity.”

Fowler talked about the complex competitive challenges that businesses face today, and offered a statement of support for Oracle customers. “We want to make it simpler to tackle complex problems,” said Fowler.

The road to simple solutions to complex business problems does not go through what Fowler called generic technologies from a range of vendors. “In order to get at truly simplifying large-scale business problems, you have to both improve the underlying technologies to have better than generic underlying technologies, but also aggregate these things,” said Fowler.

Underlying hardware technologies, and technologies that make revolutionary use of underlying hardware technologies, are a critical part of the Oracle strategy for simplifying large-scale business problems.

Get specific

In Fowler’s keynote and in other sessions at Oracle OpenWorld, Oracle executives described key Oracle hardware technologies and technologies that use hardware in revolutionary ways, including Oracle Exadata, Oracle Big Data SQL, Oracle FS1, Oracle Exalytics In-Memory Machine, Oracle Database In-Memory, Oracle’s Zero Data Loss Recovery Appliance, and SPARC M7.

The original engineered system, Oracle Exadata, pioneered the idea of “smart storage”—storage server hardware enabled and optimised for database queries by smart storage software. Oracle Exadata’s smart storage supports the concept of smart scans, which moves significant volumes of query processing from system servers to storage servers and improves Oracle Database query processing time by orders of magnitude. The recently announced Oracle Big Data SQL also uses the technology pioneered in Oracle Exadata smart scans to move query processing to storage servers, delivering fast and integrated big data query processing across Oracle Database, Hadoop, and NoSQL data.

Oracle Exadata also blazed a trail with the addition of a different type of physical storage: fast PCI-based flash storage. Oracle’s commitment to flash is evident in the increased flash storage in each new generation of Oracle Exadata. That commitment is also clear in the new Oracle FS1 Series flash storage system, announced September 29, 2014. More than a flash storage array, Oracle FS1 Series is co-engineered with Oracle servers, operating systems, applications, and databases for maximum operational efficiency.

As the price of system memory, DRAM, has fallen, the demand for faster answers from faster, in-memory computing has increased. The Oracle Exalytics In-Memory Machine was introduced in 2012 to deliver faster answers for business intelligence and enterprise performance management. In 2014, Oracle introduced Oracle Database In-Memory, which loads a database table column-store format into system memory for faster Oracle Database 12c queries and transactions—much, much faster queries and much faster transactions. And announced September 29, 2014, the updated Oracle Exalytics In-Memory Machine X4-4 added support for Oracle Database In-Memory.

Most general backup and recovery systems look at storage locations and files and not the type of content. On September 29, 2014, Oracle announced its Zero Data Loss Recovery Appliance, the world’s first and only engineered system designed specifically for Oracle Database protection.

Currently under development, the SPARC M7 processor is a CPU, not a system or an engineered system. But it is much more than a collection of the fastest SPARC cores to date. The software in Silicon technology in the SPARC M7 processor delivers revolutionary hardware features designed to provide better performance and reliability for software. Application data integrity stops memory corruption caused by coding errors and some attempted security exploits. Acceleration units offload and process some database (SQL) instructions, speeding up in-memory database queries, and freeing the SPARC M7 cores for other tasks. Real-time decompression of compressed data will enable large in-memory databases to run on smaller machines, without compromising performance. The combination of the silicon and the software will enable the SPARC M7 to scan up to 170 billion database rows per second. Yes, that’s a lot of rows.

Get converged

Delivering powerful, high-volume, high-speed, business solutions from a collection of generic, commodity infrastructure hardware is not simple or easy. A combination of engineered solutions - prebuilt integrations of hardware and software as well as software solutions purpose-built and optimised to make better use of hardware- is the key to simple and powerful business solutions.


Oracle PartnerNetwork


David Callaghan

Senior Vice

President, Alliances

& Channels,

EMEA, Oracle


A dedicated event for Oracle Partners, OPN Central @ OpenWorld provided a full week of partner programming, networking, and new growth opportunities. Partners gathered at the OPN Central keynote to learn about Oracle’s strategic plans for FY2015 and hear how they can leverage innovations in Oracle technology to disrupt the status quo, expand their business, and grow revenue opportunities with Oracle.

The event provided insight into new OPN programs designed to help partners adopt and benefit from Oracle Cloud, Engineered Systems, and the Oracle-on-Oracle strategy.

In addition, Oracle announced new resources available to help partners make the transition to the cloud, including the Oracle Cloud Referral program, the addition of Oracle Cloud services to Oracle’s Value Added Distributor (VAD) distribution offerings and OPN Cloud Connection, an open community where partners can explore the Oracle Cloud, access cloud resources and best practices, learn about innovative new business models, and engage with Oracle Cloud experts and other partners to develop their cloud strategy. OPN Cloud Connection is available to Oracle partners, as well as non-Oracle members.


The Oracle PartnerNetwork Program
Oracle continues to enhance and evolve the OPN program, giving partners at every level new opportunities to excel and grow in their respective markets. Enhancements and additions to the OPN program include:


Systems Integrators (SIs)

OPN is evolving its Diamond-level benefits with enhanced enablement offerings and priority access to demonstration equipment and environments, especially as they work with Oracle to drive Oracle Cloud, Engineered Systems, and Oracle-on-Oracle business.

Diamond-level OPN members will also receive increased benefits with marketing engagement, visibility, and promotional opportunities.


Resale and distribution partners

Oracle is committed to continuing the strong growth of our cloud resale and distribution partners, which grew 300 percent in the past fiscal year.

In addition to offering partners the most comprehensive platform to develop, resell, build, or embed their own solutions with Oracle Cloud technologies, Oracle will also allow partners to capitalise on service opportunities related to those deployments.


Independent Software Vendors (ISVs)

Oracle continues to offer ISVs - from startup to mainstream - a one-step technology stop for their entire infrastructure.

With Oracle Database 12c, including Oracle Database In-Memory and Oracle Multitenant options, ISVs can bring innovative new capabilities to their applications without code changes. To help ISVs take full advantage of this new offering, Oracle Database Ready certification now includes both Oracle Multitenant and Oracle Database In-Memory options.

Oracle Database Appliance and Oracle Big Data Appliance have been added to the Oracle Exastack program. By using Oracle engineered systems as the foundation for their applications, ISVs are able to deliver unprecedented levels of performance, scalability and reliability to their customers, both on premises and in the cloud, without code changes.

OPN will also continue to extend partner rebates for investing in areas strategic to Oracle through the OPN Incentive program. In addition, Oracle is expanding our Oracle Customer 2 Cloud program, enabling ERP customers to shelve or cancel on-premises support if they move to a similar Oracle Cloud solution. Oracle will support partners in helping customers successfully transition their business practices to the cloud.

Many partner Customer 2 Cloud solutions will soon be available on Oracle Cloud Marketplace.

Oracle’s partners continue to find success and marketplace differentiation through the OPN Specialised program.

 ·         In FY2014, more than 4,600 new partners joined OPN. Today, more than 5,000 partners have obtained OPN Specialised status, representing 47,000 Specialisations. Partners now have the ability to become OPN Specialised in more than 200 Oracle technology, application, and industry solution areas.

·         More than 15,000 individuals have achieved Oracle Cloud Specialist certifications and 700 partners have achieved cloud Specialisations.

·         In addition to strong cloud momentum, more than 1,700 ISV applications support Oracle’s engineered systems and have achieved Oracle Exastack Ready status. More than 240 ISV applications have been tested and tuned for extreme performance and have achieved Oracle Exastack Optimised status.

·         OPN’s Oracle Validated Integration program continues to reach unprecedented levels. Currently, 247 participating partners worldwide have 352 integrations across more than 20 Oracle Applications. Oracle Validated Integration is Oracle’s go-to-market program for partners with repeatable integration for solutions that extend and enhance Oracle Applications.

“Our partner community is essential to Oracle’s success in EMEA,” says David Callaghan. “Oracle is committed to providing the resources, tools, and technology our partners need to succeed and grow and fully capitalise on new market opportunities, such as the cloud. The evolution we continue to make in the Oracle PartnerNetwork (OPN) program is geared to help partners accelerate their expertise in new technologies and better serve joint customers around the globe.”