Since 1965, Adria Mobil has been inspiring leisure travel adventures with its pioneering, innovative, and high-quality recreational vehicles. We celebrate the company’s 60th anniversary with Matjaž Marovt, Industrial Director, and Marko Lekše, Procurement and Supply Chain Director.
SIX DECADES OF DESIRABLE RVS
Caravanning is a unique form of tourism best described as the pursuit of freedom on the open road – with the comfort of home always close by.”
Adria Mobil is one of Europe’s leading companies in the recreational vehicle (RV) and mobile home markets.
On a mission to deliver premium quality, design, and value for memorable experiences, its vision is to be the most desirable brand in the RV industry.
The company is now more successful than ever thanks to its award-winning caravans, campervans, motorhomes, and mobile homes, which turn every journey into an inspiration.
“We are one of Europe’s leading manufacturers of leisure vehicles and play a prominent role in shaping the continent’s caravanning market,” continues Matjaž Marovt, Industrial Director.
Adria Mobil is headquartered in the Slovenian city of Novo Mesto, where the company manufactures its caravans and motorhomes.
Since 2022, part of the production has been relocated to a second facility in the nearby village of Bič.
“We also market mobile homes and glamping tents, which are produced by our subsidiary Adria Dom in Kanižarica, Črnomelj,” adds Marko Lekše, Procurement and Supply Chain Director.
At the end of 2017, the Adria Mobil Group became part of the French Trigano Group, entering a stable strategic ownership structure that enables Adria Mobil to effectively leverage internal synergies and market opportunities.
Since March 2024, the company has been led by CEO, Gregor Adler, who together with his team is efficiently pursuing the company’s vision and strategic goals.
SETTING THE FOUNDATIONS
A combination of several factors differentiates Adria Mobil and makes it one of the leading European RV manufacturers.
Tradition certainly plays an important role, as does the company’s six decades of experience in producing leisure vehicles.
Indeed, Adria Mobil’s success hasn’t been achieved overnight, as it applies 60 years of experience and know-how to every vehicle.
The company’s rich history dates back to 1965 when it manufactured the Adria 375, which soon became synonymous with leisure and outdoor freedom and set the foundations for its rich heritage of caravan production.
“The caravanning industry was still in its infancy in the 1960s, and Adria Mobil’s products at the time – exclusively caravans – were modest and simple. Even then, however, the focus was on functionality and quality,” Marovt insights.
Since then, more than 725,000 leisure vehicles have been produced by the company, including over 570,000 Adria caravans.
Initially, it took two months to produce the first prototype of the Adria 375 at Industry of Motor Vehicles (IMV), the forerunner to Adria Mobil.
That same year, the caravan was exported and sold to Sweden, a milestone that can be seen as an early indicator of the success its products have continued to enjoy.
Many improvements were developed to satisfy Swedish customers, including better insulation, a safer chassis, and reduced weight – still part of the company’s DNA – and so began the pioneering story of Adria Mobil’s leadership in the Swedish market.
The Adria 375 paved the way for internationalisation, with the company’s products now distributed across 30 European countries and beyond – including Australia, New Zealand, Japan, South Korea, and Taiwan – through a network of more than 500 dealers.
“Adria Mobil’s very first caravan was exported and sold on the Swedish market. This was not only a significant early sign of the brand’s international potential but also a clear indication that our path would be one of partnerships that transcend national borders,” highlights Marovt.
“As we continued to prove our value to customers, Adria Mobil quickly gained international recognition. One of our key competitive advantages is undoubtedly our flexibility and ability to cater to the diverse expectations of users in different countries.”
“Caravanning is a unique form of tourism best described as the pursuit of freedom on the open road – with the comfort of home always close by”
Matjaž Marovt, Industrial Director, Adria Mobil
MAJOR MILESTONES
Many milestones followed the original Adria 375 caravan that helped shape the brand and many customers’ lives.
In 1970, Adria Mobil’s signature decorative blue stripe was introduced at the window level of its caravans, a symbol of the Adriatic Sea and sky.
Initially, the blue stripe was not well received because it was so different from the competition, who used more pastel colours. Over time, however, it became a distinctive trademark of the brand.
The company came to dictate the tempo of other European producers throughout the decade by introducing double-glazed windows and warm-water heating in its larger models, catapulting it to the summit of European caravanning.
Subsequently, the 1980s saw a record number of Adria Mobil caravans sold, reflecting a growing interest in caravanning holidays and the company’s pioneering designs, including new interior solutions and a ‘central services unit’ for all electrical devices.
In 1982, the company developed its very first motorhome prototypes, before taking its first steps to enter the emerging campervan market in 1995.
Its state-of-the-art manufacturing facility in Novo Mesto opened a decade later, bringing the latest in world-class manufacturing techniques.
“Continuous growth led to a major milestone in 2005 when we moved to a new location and opened a new factory – our current headquarters,” Lekše details.
By the mid-2000s, Adria Mobil was well-recognised as being design-led and innovative, with a portfolio of industry-leading models – the Alpina, Adora, and Altea caravans; Sonic, Coral, and Matrix motorhomes; and Twin campervans – the latter becoming one of its best-sellers.
“We offer a comprehensive range of motorhomes, caravans, and campervans, all amongst the most popular in the European caravanning industry. This range is further complemented by motorhomes and campervans marketed under the Sun Living brand,” Marovt tells us.
NEW MODELS
For the upcoming period, Adria Mobil has presented new models including the Supertwin, the company’s first campervan based on a Mercedes-Benz platform with four-wheel drive.
Designed and built tough for adventure seekers and because difficult roads always lead to the most beautiful destinations, the new Supertwin features state-of-the-art engineering, enhanced safety, driver assistance systems, and a luxurious, sophisticated interior for uncompromised comfort.
Other new models include the Compact Max, Adria Mobil’s first motorhome built on a Volkswagen chassis; and three new layouts in the Twin campervan range.
In the caravan segment, it has additionally launched refreshed editions of the Adora and Astella series.
The former sets new standards for performance and comfort as all living spaces have been refined, providing elegance and filled with natural light.
Adria Mobil also continues to break the rules with the launch of its new Astella, with its capsule-shaped profile and detailed changes to body construction for extra peace of mind.
Inside, the Astella has all-new interiors for an inspired luxury experience beyond comparison. Each of the four layouts features two sets of double doors for connected indoor-outdoor living.
The long-awaited redesign of the Action caravan, meanwhile, has also been launched exactly 20 years after the original.
The Action redefined what was possible in a compact caravan and has been reimagined as two new models, both made with the same unique DNA.
Its iconic shape has been modernised but remains recognisably familiar; inside, clever design and use of space offer even more flexible and comfortable living.
“With our broad product portfolio, we are able to address virtually all customer segments, offering both entry-level products as well as high-end models such as the Supersonic motorhome, Supertwin campervan, and Astella caravan,” Lekše states.
“Our portfolio includes more than 100 different models of leisure vehicles, offering an exceptionally wide range of products and plenty of choice.”
2025 is a celebration of the past six decades of Adria Mobil, and with these new vehicles, the next chapter of the story has been written.
The company’s vehicles are designed for its users, with a wide choice of models, layouts, and features, as well as a selection of textiles and soft furnishings.
60th ANNIVERSARY
From very humble beginnings, where a group of visionary individuals and a small but highly motivated team created the first products practically from scratch, Adria Mobil has grown into a global brand that helps shape industry trends.
This year, the company has reached another significant milestone – the production and sale of its 100,000th motorhome and 55,000th campervan – and celebrated its 60th anniversary by introducing the exclusive 60 Years Selection.
These limited-edition vehicles – the Twin 60Y, Coral 60Y, Matrix 60Y, Compact 60Y, and Altea 60Y – are designed with premium materials, new design details, and special features.
This includes 60th anniversary graphics, textiles, and embroidery, along with nice touches such as an Adria Mobil-branded wooden chopping board.
The company presented the 60 Years Selection at a memorable event, where it also showcased other exciting novelties designed and developed to inspire new generations of travellers.
“It’s an important and honourable anniversary that we look at with great pride, as few could have imagined such success 60 years ago. We’ve been present in the market for six decades, and over this time, we’ve gained a deep understanding of our customers’ needs and desires,” reflects Marovt.
“Besides that, anniversaries provide an excellent opportunity not only to reflect on the journey we have taken so far, but also to look ahead.”
In May, the company also marked its milestone anniversary by hosting a dynamic and diverse programme across several locations for both domestic and international guests, including all key stakeholders.
The programme included a press conference, a guided tour of Adria Mobil’s production facilities, a workshop for suppliers, and a visit to the IMV Museum, where the company’s curated collection of products is exhibited.
There was also a special experience day at the Automobile and Motorcycle Association of Slovenia (AMZS) Safe Driving Centre in Vransko, where the guests were engaged in simulated traffic scenarios.
“The highlight of the celebration was an evening cultural event, intertwining the past and tradition with modernity and freshness,” Lekše smiles.
As Adria Mobil proudly celebrates its 60th anniversary, the company is already looking ahead with energy, ambition, and a clear vision to marking its 70th by embracing new innovations, exploring emerging markets, and connecting with new customer groups.
“Our journey continues with the same pioneering spirit that has defined Adria Mobil for six decades,” affirms Marovt.
BORN OUT OF INNOVATION
Throughout its 60-year history, Adria Mobil has always been an agile and innovative organisation.
Indeed, the company was born out of innovation. In the early years, thanks to its international presence, it contributed valuable foreign currency inflows that helped power the automotive industry.
However, Adria Mobil soon gained independence and set out on its own path of development, guided by a unique vision of the future.
With a relentless focus on new technologies and thoughtful design, its vehicles bridge past and future, delivering exceptional performance and comfort.
Over time, the motorhomes and campervans that have been added to its product range are, from a technological standpoint, significantly more complex to manufacture.
With the introduction of these new product lines came the need for innovative solutions, developed through the adoption of new technologies.
Today, Adria Mobil continues to relentlessly embrace new designs, technologies, and ideas, with the company’s in-house know-how an important competitive advantage.
“We remain firmly committed to advancing in the areas of technology, design, quality, and innovation. We actively monitor industry trends, proactively seek out sustainable solutions, and strive to deliver the very best products based on in-house expertise and development,” informs Lekše.
From the very beginning, Adria Mobil has been systematically developing its own in-house R&D department, laying the foundations for innovation, technical excellence, and the long-term competitiveness of its products.
Alongside this internal growth, the company has actively engaged a network of external partners – suppliers, research institutions, and technology experts – to co-create solutions, accelerate development, and bring fresh perspectives into its innovation process.
“We believe that this multidisciplinary approach is essential for long-term success in a highly competitive market, where every percentage of market share must be earned through hard work – nothing is left to chance,” Marovt enlightens.
“We remain firmly committed to advancing in the areas of technology, design, quality, and innovation. We actively monitor industry trends, proactively seek out sustainable solutions, and strive to deliver the very best products based on in-house expertise and development”
Marko Lekše, Procurement and Supply Chain Director, Adria Mobil
TECHNOLOGICALLY ADVANCED
Adria Mobil’s factory in Novo Mesto, meanwhile, remains one of the most technologically advanced in the industry.
The factory utilises an advanced end-to-end product development model, where a clear roadmap is defined for every product group.
“Here, our products are created from the very first sketch to the final product that drives out of the factory gate,” Marovt outlines.
“Our innovation clock offers us new solutions, which enables continuous improvements of our products. Adria Mobil is known as a producer with a clear vision to offer; of course, we can’t share our future innovations, but we can promise that we will surprise the market.”
The most recent technological innovation implemented at Adria Mobil’s new van production facility in Bič at the end of last year is also particularly noteworthy.
RoboCutVan is a unique body-cutting technology that uses a robot to process the walls, roof, and floor of the base vehicle with cutting-edge precision.
“We’re improving our development and production processes with a focus on technological and technical development, productivity, quality, sustainability, and ergonomics,” Lekše tells us.
CMT STUTTGART
The best proof of Adria Mobil’s success lies not only in the company’s thousands of satisfied customers, but also in the international awards it receives each year for design and innovation.
“We are fully aware that such recognition also brings a responsibility to always do our best, think outside the box, and remain committed to our vision and goals,” affirms Marovt.
Adria Mobil kicked off its 60th anniversary at CMT Stuttgart, the world’s largest consumer show for tourism and leisure.
The event, which took place from 17th to 25th January this year, showcased travel ideas and holiday destinations from all over the world, including the biggest season launch for caravans, with all the latest models on display.
The caravanning exhibition area featured around 1,200 caravans, motorhomes, campervans, and RVs, along with every type of accessory.
The company showcased its latest vehicles in Hall 3, where attendees could find everything the major series and volume manufacturers currently have to offer.
CMT Stuttgart is therefore an important indicator for the caravanning industry at the start of the new season, where prizes for the best products in various categories are also awarded every year.
Adria Mobil was once again amongst the winners in numerous segments, namely caravans, motorhomes, vans, and minivans.
Its victorious caravans include the Adora, Altea, and Action, as well as the Aviva Lite – an innovative model presented in the autumn of 2023.
The Aviva Lite is partly made from recycled materials and, due to its light design and low weight, is suitable for towing with lighter vehicles, which also means a reduced environmental footprint.
In 2024, the Aviva Lite also won the prestigious European Innovation Award (EIA), a coveted honour for manufacturers and suppliers of motorhomes, vans, caravans, and equipment, in the Sustainability/Environment category.
The EIA stands for innovation in an industry that is passionately committed to the quality of leisure time for millions of people.
AWARD-WINNING VEHICLES
Adria Mobil’s new generation of Twin campervans, meanwhile, won the prestigious EIA in 2025 in the Interior Design category.
This pioneering collection of campervans features thoughtful design, innovation, and technology solutions based upon customer needs and expectations.
For example, the Twin campervans excel in creating a fluid transition amongst interior spaces so that the relatively compact dimensions of a panel van conversion feel spacious and living zones connect and continue one into another.
The sunroof panoramic window combined with open-plan interior design creates a light and airy living room space. They also feature a fresh kitchen design, new swivel-wall bathroom with separate shower, and improvements to the sleeping comfort in the rear and pop-top bedroom in the Twin Sports models.
Moreover, innovative materials emphasise a more sustainable approach to campervans. The new Twin campervans introduce cupboards made from expanded polypropylene (EPP), a fully recyclable material, which also reduces weight.
The EIA complements the German Design Award (GDA) the Twin campervans won in the Product Excellence category. As one of the most recognised and prestigious awards for design worldwide, the GDA enjoys a high reputation amongst both designers and the general public.
It also won the German Innovation Award (GIA) in the Excellence in Business to Consumer category for its outstanding innovation and pioneering use of EPP in cupboard design and construction.
The large number of awards received by Adria Mobil has strengthened its reputation in the European market and are proof that customers value, recognise, and reward products that are designed with top quality, innovation, functionality, and design.
This is also evidenced by the two awards for customer satisfaction that the company received in February 2025.
In cooperation with Practical Caravan and Practical Motorhome magazines, they were presented by the Camping and Caravanning Club (CCC) based on the votes of their members. Established in 1901, the CCC is the world’s oldest and largest club for all forms of camping.
Adria Mobil won the Owner Satisfaction Award in both the motorhome and caravan segments, an exceptional recognition that confirms the company’s products are developed and manufactured according to the expectations of users and distinguished by their attractive designs, proven reliability, and ease of use.
CARE FOR THE ENVIRONMENT
Adria Mobil is committed to sustainable development and the prevention and reduction of environmental impacts.
The company considers care for the environment in its development and strategic goals, as well as in all business processes, to further improve its environmental management systems (EMS), which are ISO 14001-certified.
Its manufacturing sites in Slovenia also comply with the requirements of this international standard, meaning everyone at Adria Mobil conducts themselves in a responsible manner.
Systematically setting environmental objectives and product ranges, meanwhile, ensures constant care for and efficient use of natural resources.
Adria Mobil also identifies and reduces all types of negative impacts on the environment, based on analysis of the entire life cycle of its products and services, and aims to reduce the risk of pollution caused by environmental accidents.
Moreover, through the regular education and training of employees and internal communication, the company increases environmental awareness and promotes responsible conduct.
DEDICATED AND COMMITTED EMPLOYEES
Evidently, Adria Mobil puts sustainability at the heart of its activities, not least when it comes to people, who are the central building blocks of the company’s long-term development and success.
Past or present, all stakeholders involved in the creation of Adria Mobil’s products – whether employees, distributors, dealers, or suppliers – play a vital role in the company’s success.
“They are essential and irreplaceable links in the chain, from product development to international recognition and commercial success,” acknowledges Lekše.
Adria Mobil’s dedicated and committed employees, in particular, represent its greatest asset and guarantee the company will continue to compete successfully in the European caravanning market in the future.
“What unites all our employees is a deep sense of dedication, commitment, and motivation in working on everyday challenges, as well as a strong belief that, through teamwork and responsibility, even the most ambitious goals can be achieved,” Marovt emphasizes.
One of the company’s key advantages is its single-shift work schedule, which enables most production employees to finish by 2pm and dedicate the rest of their day to family life.
For the past 13 years, Adria Mobil has held the Family-Friendly Company certificate, which recognises its long-term commitment to helping employees balance their professional responsibilities with their personal life.
As part of this certification, staff members benefit from a range of measures such as paid emergency leave in exceptional circumstances, reduced working hours, the option to work from home in special cases, and scholarships and summer job opportunities for their kids.
“Employees also have access to vacation opportunities using Adria Mobil products, and we organise two company-wide social events every year, along with a special holiday gift programme for our employees’ children,” Lekše shares.
“It is important to highlight that, at Adria Mobil, we continuously strive to create a working environment where relationships between the company and its employees are open, respectful, and collaborative – a place where everyone feels valued, whether as a colleague, parent, partner, or individual,” he closes.
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