Seedrs, the largest crowdfunding platform in Europe to focus solely on equity investments, has announced that venture capital firm Venrex has chosen to host its new £1 million fundraising on Seedrs.
The aim of the Venrex VII fund is to open up equity investment in early-stage businesses to more investors, effectively democratising the traditional venture capital business by making it possible for more investors to take part in the potential success of startups raising VC investment.
Venrex is a London-based, FCA-regulated, venture capital firm with a strong 12 year track record of early-stage investments in fast-growing businesses including; Just-Eat, Notonthehighstreet.com, Orlebar Brown, Lyst, Charlotte Tilbury, Chilango, Dressipi, Thread, Loveknitting, Opus Energy and Skimlinks.
Led by Tom Fleming, of the well-known Fleming investment family, Venrex takes a highly targeted approach to early-stage venture investing, focusing only on opportunities that the team believe can deliver a minimum 10 times return because of their expertise, market niche and passion.
Jeff Lynn, CEO and Co-Founder of Seedrs, explained: “One of the biggest benefits of crowdfunding is that it opens up investment opportunities to a much broader audience than just ultra high net worth or institutional investors, breaking down traditional barriers within the venture capital industry. Tom and his team have a fantastic reputation in the marketplace for spotting the potential winners amongst early-stage startups and we are pleased to partner with Venrex on this new opportunity to enable crowd investors to access its next portfolio of highly curated companies.”
This raise represents the next stage in Seedrs’ strategy to be the “crowdfunder to the professionals” and follows a number of successful finance-related campaigns:
- Fuel Ventures Fund, an EIS fund set up by myvouchercodes.co.uk founder Mark Pearson to invest in the next great ecommerce companies, raised 102 percednt of its target £500,000 tranche (as part of a total fund-raising of £30 million) as of July 2015
- Assetz Capital, one of the leading Peer-to-Peer (P2P) lenders operating in the UK, completed funding of £3,204,750 in May 2015
- Trillion Fund, a leading environmental and social crowdfunding platform, raised £536,800 through Seedrs in December 2014
Tom Fleming, Partner at Venrex, said: “We are on a mission to democratise the venture capital investment business and make exciting early-stage investment opportunities available to a much wider investment audience. We chose Seedrs as our platform for this fund raising as it provides a professional environment that is straightforward for everyone to use and protects investors’ rights while attracting new investors who could become evangelists and customers for our portfolio companies.”
Since January 2003, Venrex has invested £26 million through six funds into 54 businesses on behalf of its partners and other investors. With the UK alternative finance market predicted to grow to £4.4 billion in 2015, up from £1.7 billion in 2014, businesses are increasingly looking to source more efficient ways to raise capital.
Between 2012 and 2014 the equity crowdfunding sector alone grew by 410 percent. Against this backdrop, in the past three years Seedrs has become the most successful equity crowdfunder in Europe, funding 110 deals in 2014.