Ford Romania : Mobility Mastery
The esteemed 6,000-strong workforce and state-of-the-art Craiova plant of Ford Romania have become key for the group’s global mission – to make people’s lives better through automotive and mobility leadership.
Ford is applying global experiences and expertise on a local level in Romania, via a host of market-leading products and corporate social responsibility initiatives Writer: Matthew StaffProject Manager: Tom ArnoldThe name ‘Ford’ in the world of industry is synonymous with notions of manufacturing excellence, automotive pioneering and product quality. And while these concepts inevitably remain true throughout its Romanian operations, the name ‘Ford’ in this country also brings to mind far more all-encompassing, socially-driven connotations as well.Set up in the Eastern European nation 11 years ago virtue of an acquisition from an American enterprise – subsequently inheriting the former Automobile Craiova plant – the evolution of Ford Romania ever since has been the perfect amalgamation of traditional Ford product successes, and more community and socially-charged initiatives.Focusing on the former, the rise of the Company has been unsurprisingly rapid and expansive, kickstarted initially in March, 2008 upon the plant takeover’s completion, and followed up by almost €1.5 billion worth of investments to transform the site into one of the most modern and advanced production facilities across the Group’s global portfolio.“Vehicle production started in 2009 with the light commercial vehicle (LCV), Transit Connect, and continued in 2012 with the launch of the 1.0l EcoBoost engine, Ford’s multi-awarded engine as International Engine of the Year for four years in a row,” the Company adds. “Also, in 2012, Ford started the production of the multi-activity vehicle, B-MAX, the most innovative product in the segment.”Due to market trends and the decline of the MPV segment, Ford ceased manufacturing the BMAX in…