Dubai Refreshment Company (DRC)
A Refreshed Approach Operating in a complex food and beverage market, industry veteran Dubai Refreshment PJSC is responding to challenges and opportunities by diversifying its product portfolio Writer: Tom Wadlow | Project Manager: Matthew Selby The UAE’s food and drink industry is in a stable state. Home to several longstanding and successful enterprises, the sector represents one of if not the most important manufacturing segments contributing to the nation’s economy, an economy which the government is determined to further diversify outside of oil. And it appears to be doing a commendable job. In 2017 the BMI Risk/Reward index ranked the UAE as the most favourable environment in the GCC for the food and drink trade, and fourth most attractive globally. Further research suggests the industry will reach $196 billion in 2021, up from $130 billion recorded in 2018, with subsectors such as non-alcoholic beverages among those tipped for solid growth. Indeed, this market is tipped to expand by an annual rate of around 5.9 percent thanks to the popularity of products including fruit and vegetable juices, soft drinks, mineral water and spring water. For F&B manufacturing and distribution specialist Dubai Refreshment PJSC (DRC), today’s dynamic backdrop offers tremendous potential to grow both its core and supplementary lines of business, building on a legacy stretching back 60 years. “The fact I am working for a company with such an extensive legacy fills me with great pride,” comments Chief Operations Officer Sherif Elmeligy. “We are very well-known to the local communities here in Dubai who will know DRC for its factory that was a landmark on Sheikh Zayed Road for over 40 years. It was…
Dubai Refreshment Company
A Refreshed Approach Operating in a complex food and beverage market, industry veteran Dubai Refreshment PJSC is responding to challenges and opportunities by diversifying its product portfolio Writer: Tom Wadlow | Project Manager: Matthew Selby The UAE’s food and drink industry is in a stable state. Home to several longstanding and successful enterprises, the sector represents one of if not the most important manufacturing segments contributing to the nation’s economy, an economy which the government is determined to further diversify outside of oil. And it appears to be doing a commendable job. In 2017 the BMI Risk/Reward index ranked the UAE as the most favourable environment in the GCC for the food and drink trade, and fourth most attractive globally. Further research suggests the industry will reach $196 billion in 2021, up from $130 billion recorded in 2018, with subsectors such as non-alcoholic beverages among those tipped for solid growth. Indeed, this market is tipped to expand by an annual rate of around 5.9 percent thanks to the popularity of products including fruit and vegetable juices, soft drinks, mineral water and spring water. For F&B manufacturing and distribution specialist Dubai Refreshment PJSC (DRC), today’s dynamic backdrop offers tremendous potential to grow both its core and supplementary lines of business, building on a legacy stretching back 60 years. “The fact I am working for a company with such an extensive legacy fills me with great pride,” comments Chief Operations Officer Sherif Elmeligy. “We are very well-known to the local communities here in Dubai who will know DRC for its factory that was a landmark on Sheikh Zayed Road for over 40 years. It was…
