Carlson Rezidor Opens World’s First Radisson RED Hotel in Brussels

Rezidor’s new global hotel concept, the Radisson RED, is inspired by the millennial mindset and aimed at tech-savvy travellers. The Company has just opened the first of 14 additional Radisson RED hotels under development worldwide

Rezidor, one of the most dynamic hotel Groups worldwide and a part of the Carlson Rezidor Hotel Group, has opened the world’s first Radisson RED in Brussels, Belgium.

According to the Company: “Radisson RED is a new hotel philosophy and lifestyle brand that reflects the ageless millennial mindset. Inspired by art, music and fashion, this brand is driven by bold design and breaks the traditional hotel model.

Radisson RED recognises that today's guests seek a DIY, customisable experience driven by technology. The hotel is operated by The Rezidor Hotel Group which is also headquartered in Brussels. The brand currently has 14 additional hotels under development worldwide.”

Wolfgang M. Neumann, President and CEO of The Rezidor Hotel Group commented: “Radisson RED is Carlson Rezidor's new lifestyle select brand inspired by the ageless millennial mindset. It boasts a forward-thinking design and offers a new guest experience fuelled by personal interaction and personal choice. It is a true recognition of the increasingly important role that technology plays in facilitating the best of everyday life; home or away.”

“Today is a great day for us! We are tremendously proud to open the very first Radisson RED hotel in Brussels, Belgium. It is a clear statement of our trust and commitment to the European capital, whose love for fashion, music and art has inspired us to create a stunning addition to this great city.

"The entire Radisson RED cast is thrilled and all set to showcase a whole new hotel experience to the world,” added Eric De Neef, Chief Commercial Officer of The Rezidor Group.

For more on Radisson RED Brussels, visit www.radissonred.com/brussels