BMW on Track to hit Record Sales in 2014BMW have reported that they are on track to hit record vehicle sales and pretax profit this year.
The increased demand in China – up 25 percent from last year - has helped the German luxury car maker post a 2.6 percent rise in the first quarter operating profit.
Group sales of BMW, Mini and Rolls-Royce cars were up 8.7 percent, which is a new record for the automotive giant. In Europe sales climbed by 3.4 percent, despite a 1.4 percent fall in Germany.
BMW car sales were up 12.1 percent, which can be put down to the demand for the X1, X3 and X5 offroaders and its 3 series sedan. This helped to offset a 12.5 percent fall in sales at Mini, as the company prepared to launch a new version of the brand's core model.
Euronews reported that the Munich-based BMW reiterated its aim to achieve a significant rise in sales volume in 2014 to two million cars or more, after it delivered a record 1.96 million Mini, Rolls Royce and BMW cars in 2013; they cautioned that the recent political and economic uncertainty may impact sales across Europe.