Barco Shares its Visualisation Solutions with India

Visualisation pioneer, Barco hosted its Entertainment & Corporate partner event in India at the end of June. More than 70 business partners gathered in Goa to get a bird's-eye view of the latest developments in entertainment and corporate visualisation

The Radisson Blu Resort Goa Cavelossim Beach traded its holiday atmosphere for one of hi-tech visualisation and industry-leading projection. Over the course of a two-day event, Barco offered its local business partners a series of workshops and hands-on product demos.

“Staying abreast in a fast-evolving industry is not always easy,” says Mandar Gupte, Barco E&C Sales Director. “Hence we took this opportunity to give our business partners a comprehensive overview of recent trends and new product launches.”

With the help of several key partners, Barco’s high end systems turned the venue into a blank canvas onto which several of its newest solutions could shine. An impressive lighting set-up immersed the conference room in a fitting ambience.

Participants were greeted with an advanced 3D projection mapping display featuring Barco's PJWU-101B - the brightest single-chip DLP projector on the market. The content for this projection mapping was developed by Montie Paul (W Productions). Another eye-catcher was the HDX-W18 FLEX 3-chip DLP projector that was used to relay all presentations to the venue's main screen.

Showcasing at the event

Following the opening address by Lutz Nerhoff, Managing Director at Barco India, the afternoon was filled with presentations on the various Barco product ranges. Participants got comprehensive introductions to several of Barco's industry-leading solutions, including its corporate projectors, collaboration tools and venues and hospitality portfolio. Day one was concluded with a lively panel discussion on the key challenges the entertainment and corporate visualisation industries currently face.

T2 Technology Consulting particularly enjoyed how the E&C event offered a global overview. Kelvin Ashby-King, T2 Technology Consulting commented: “Getting to know the full depth of Barco's product offering opens up new opportunities for us to offer our customers fully integrated AV solutions.”

Swadesh Khetawat, Managing Director at Green Sources enjoyed the whole set up and adds, “Audience reaction to the Barco event was tremendous, we are happy to start the association with the leader in the market and have confidence in their innovative technology as a real game-changer for business projector market.”

The second day of the meeting put the participants in control as they were offered a choice of hands-on product demos. The main sessions were focused on the KVD near-seamless LCD video walls, showcased the wonders of advanced projection mapping and let several enthusiasts discover how to create the perfect mood in a venue with Barco lighting solutions and its versatile consoles.

Genesis IT Innovations lauded the meeting's interactive approach. Shylkumar Balu, Managing Director, Genesis IT Innovations said: “There's no better way to really learn about a product than by getting introduced to its features by the people behind it. Experiences like these are invaluable in our efforts to convince more and more customers about the power of the Barco portfolio.”